Visual Design: Taiwanese Student Association

Visual Design, Graphic Work, Event Design, Apparel

As the Design Chair of my university's cultural organization, Taiwanese Student Association (TSA), I am responsible to creating the overall brand image and visuals for the org. I work with the executive team and our events managers in order to carry out our club's image.



TSA's biggest event of the year is our Culture Night showcase, where many of the other Asian cultural orgs collaborate for. For this showcase, I created all the visual imagery in accordance to this year's theme, Awaken, as well as upheld the overall cultural image that speaks to our organization.














Process:



I originally began with an abstract feeling of the theme "Awaken" before moving on to something more Taiwanese.







I also helped create various merchandise for the TSA members.